Noel Sheppard writes:

Somehow I get the feeling we're going to be hearing much more from Joe...how 'bout you?

Post facto exit question: is Joe the Plumber this election's October surprise? Could he single-handedly change this entire campaign?

Think about it: regular guy wanting to advance himself without the shackles of a socialist tax plan.

Could this be a game-changer?

As Glenn Reynolds writes, the legacy media have done "more investigations into Joe the Plumber in 24 hours than they've done on Barack Obama in two years." The media have internalized Joseph Conrad's famous aphorism from The Heart of Darkness and they're in the process of completely destroying Joe the Plumber, as an object lesson for anyone else who dares Think Different, just as they've already successfully done with Sarah Palin, just as they did 20 years ago with Dan Quayle. Occasionally, an apostate such as Ronald Reagan, Clarance Thomas, Rush Limbaugh or George W. Bush is able to survive such exposure and go on to powerful accomplishments, which is all the more reason why the media must destroy the Other, the Alien, before his message becomes too powerful.

Update: And just like that, a meme is born! Ed Morrissey (with a memetic assist from Jim Treacher) goes inside "The Tanning Bed Media."