Back in February of 2007, as old media seemed to be peddling faster and faster to stay afloat and its tone seemed to quickly become even more hysteric than usual, I asked if the media's Red Queen's Race had begun--and indeed it had. In Slate, Jack Shafer writes that Michael Crichton--who knows a thing or two about dinosaurs facing extinction--predicted its death rattle 15 years ago:

In 1993, novelist Michael Crichton riled the news business with a Wired magazine essay titled "Mediasaurus," in which he prophesied the death of the mass media—specifically the New York Times and the commercial networks. "Vanished, without a trace," he wrote.

The mediasaurs had about a decade to live, he wrote, before technological advances—"artificial intelligence agents roaming the databases, downloading stuff I am interested in, and assembling for me a front page"—swept them under. Shedding no tears, Crichton wrote that the shoddy mass media deserved its deadly fate.

"[T]he American media produce a product of very poor quality," he lectured. "Its information is not reliable, it has too much chrome and glitz, its doors rattle, it breaks down almost immediately, and it's sold without warranty. It's flashy but it's basically junk."

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As we pass his prediction's 15-year anniversary, I've got to declare advantage Crichton. Rot afflicts the newspaper industry, which is shedding staff, circulation, and revenues. It's gotten so bad in newspaperville that some people want Google to buy the Times and run it as a charity! Evening news viewership continues to evaporate, and while the mass media aren't going extinct tomorrow, Crichton's original observations about the media future now ring more true than false. Ask any journalist.

Then, much like a visit to Westworld or Jurassic Park, let's hit the museum!