As I noted as soon as I saw it, that recent Time magazine global-warming as Iwo Jima cover is straight out of the "moral equivalent of war" playbook that as been a staple of the left since World War I that Jonah Goldberg described in Liberal Fascism. So it's not surprising that Jonah writes about that cover in his latest syndicated column:

Even if Walsh and his bosses at Time were merely trying to be descriptive of American attitudes, they’d still be flat-out wrong. If Americans saw environmentalism as the purest expression of patriotic sentiment — like, say, buying Liberty Bonds during WWI — Time’s declaration might be defensible. But Americans don’t think any such thing.

The latest Gallup environmental survey shows that only 37 percent of Americans worry about global warming “a great deal,” a drop from 41 percent last year. Indeed, the share of Americans greatly concerned with climate change is about the same as it was a decade ago, which still sounds a bit high since the globe pretty much stopped getting warmer in 1998. Even among environmental concerns, climate change isn’t priority No. 1 for most Americans.

The editors of Time surely know this, which explains their real motive: They want to persuade Americans otherwise. And they are honest about it. Richard Stengel, Time’s managing editor, who recently admitted that he doesn’t much care about “objective” journalism, insists that “there needs to be an effort along the lines of preparing for World War II to combat global warming and climate change.”

As I've written before, journalism, but big and small, has definitely entered into its post-objective phase. Which is both long overdue and much more akin to a return to its pre-20th century roots than some sort of breakthrough development.