Long Live Rock!
Err, don't bet on it--at least in its current form:
IN 2006 EMI, the world's fourth-biggest recorded-music company, invited some teenagers into its headquarters in London to talk to its top managers about their listening habits. At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realised the game was completely up,” says a person who was there.Meanwhile, over at Blogingheads.tv, Michael Hirschorn of VH-1 and Jon Fine of Business Week bemoan what they call "The last days of the rock star".
A fascinating subtext of their conversation is that both are unhappy over the media's continuing fragmentation, as the Long Tail grows longer. In Hirschorn's case, it's awfully ironic: In the decade before the World Wide Web began riding on top of the Internet in the early 1990s, cable television was the Long Tail of the 1980s, as narrowly-themed channels such as his own VH-1 began to demassify the Big Three television networks, ending their 35 year uncontested run.
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What They're Saying
"If you're looking to wrap your arms around the key points of the Long Tail theory, check out the new 15-minute podcast with Long Tail author Chris Anderson over at TCS Daily. During the conversation with TCS Daily columnist Ed Driscoll, Chris explains what the shift from mass markets to niche markets means for business organizations and gives various examples throughout history when a changing economic distribution system altered the relationship between "blockbusters" and niche products."--Fortune
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