The Today Show's Diminishing Distaff Demographics
By Ed Driscoll · September 12, 2007 01:10 PM
· Oh, That Liberal Media!
Speaking of downhill racers, as Katie Couric's ratings continue their Nestea plunge even as she tours Iraq, Mickey Kaus writes:
If CBS' hiring of Katie Couric was all about damaging the NBC Today show (rather than boosting the CBS Evening News) it's working. Today "has lost about 360,000 viewers" in the past year, including 12% of women aged 25-54.And running Britney Spears videos doesn't sound like the ideal way to get that distaff demographic to return.
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