Like Ziggy Stardust, Mickey Kaus goes in search of the Spiders From Mars:

Top kausfiles executives have come up with a comprehensive, future-oriented business plan at their annual summer strategy session. Our new organization goal is simple: It is to beat "how many spiders does a person swallow in their sleep" in the News & Media rankings of search terms. ... Harder than you might think! Pinch isn't doing it either.