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Exploding The Plastic Inevitable
By Ed Driscoll · August 6, 2007 10:30 AM · The Assault On Reason · The Substance of Style

James Lileks writes, "Target and its mortal foe Wal-Mart are dumping those infuriating Kevlar plastic containers for cardboard. Not because the new ones are easier to open, but because bad PR is finally catching up with the clamshell. They’re not just annoying. They’re immoral":

Downside of the eco-friendly packaging? People will drive to these stores to get it, thereby generated greenhouse gases. I swear, I want to weep when I read things like that. It gets better:

"'Retailers like Target and Wal-Mart have conditioned people to make these big, weekly shopping trips, and that's vastly increased the amount of pollution associated with shopping,' said Stacy Mitchell, author of a book on big-box retailers and senior researcher at the Institute for Local Self-Reliance in Minneapolis."

No, Ms. Mitchell, they haven’t conditioned people to make big weekly shopping trips. People make big weekly shopping trips because it’s the most efficient means of getting everything done. No one ever stands before their trunk in a Target parking lot, lofting a 18-roll bale of bathroom tissue into the back, thinking: this is madness! How did it come to this? Why am I not walking to the corner store every other day to buy the rolls individually? I have been conditioned! But how?

I suspect that companies are pursuing this line for cosmetic reasons. It’s good PR, and it flatters the customers’ new hemp-halo’d neo-green self-image. Whatever the reason, I don’t care; if I can open something without using garden shears, I’ll be happy. How about you? Would you recondition your shopping habits to seek out "greener" packaging?

Sorry, I have to stop laughing; that last sentence may be the funniest thing Lileks has written in ages.

On the other hand, this may be the first goreball worming initiative I can really get behind: Raise the speed limit to fight global warming!

Let me amend that: Raise the speed limit on newly privatized roads to fight global warming. Now we're talking!

Update: The latest Bobo obsession: hand wringing over "Food Miles".

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