Jim Geraghty has some thoughts on what it should contain, with a goal towards "90 for 9": that ideally, 90 percent of conservatives should agree with nine of the ten items on the list.
"Just this week, the McCain camp released an ad that looked astonishingly similar to a parody ad created by blogger Ed Driscoll, which combined Sen. Hillary Rodham Clinton's famous '3 AM' ad with a second segment telling viewers that Mr. McCain also could be relied upon to respond to a crisis situation."
--The Washington Times, September 5, 2008