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Whose Space?
By Ed Driscoll · May 3, 2007 04:10 PM · The Long Tail · The Making of the President

Matthew Sheffield has a great capsule summary of "The Battle for Obama's Space":

For the past two and a half years, the page has been run by an Obama supporter from Los Angeles named Joe Anthony. At first, that arrangement was fine with the Obama team, which worked with Anthony on the content and even had the password to make changes themselves.

But as the site exploded in popularity in recent months, the campaign became concerned about an outsider having control of the content and responses going out under Obama's name and told Anthony they wanted him to turn it over.

In this new frontier of online campaigning, it's hard to determine the value of 160,000 MySpace friends—about four times what any other official campaign MySpace page has amassed. But the Obama campaign decided they wouldn't pay $39,000, which is what Anthony said he proposed for his extensive work on the site, plus some additional fees up to $10,000.

MySpace reluctantly stepped in to settle the dispute and decided that Obama should have the rights to control http://www.myspace.com/barackobama as of Monday night, while Anthony had the right to take the contact information for all the friends who signed up while he was in control. That includes the right to tell them exactly how he feels about the Obama campaign.

$39,000 is probably less than the cost of a single network television commercial, so it's got to be walking around money for the Obama campaign. It seems like a rather low price to pay for the ill-will and bad press this is causing Obama amongst his core supporters. As The Professor writes, "I still think it's small potatoes, but it was an unforced error".


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