Ed Driscoll.com Ed Driscoll.com
The Holiday That Could Be Named, If The Online Shopper Chooses
By Ed Driscoll · December 3, 2005 02:15 PM · The Holiday That Dare Not Speak Its Name

Given that so many one-man Weblogs have optional skins the users can chose to change the color scheme and graphics, one way for online merchants such as Amazon and eBay to bypass the whole Merry Christmas/Happy Holidays controversy is to simply offer a choice of greetings for the month of December.

These sites use cookies to keep track of each customer--for example, whenever I log onto Amazon it says (paraphrasing) "Hi Ed, Welcome Back! (If you're not Ed, click here.)" So why not put them to work here? Default to "Happy Holidays" and then allow each customer to choose if he or she wants to change it to "Merry Christmas", "Happy Hanukah", "Happy Kwanza", "Happy Eid", or heck, even "Happy Festivus". And then have a "Happy TYPE HOLIDAY OF YOUR CHOICE HERE" box for anyone who celibrates a day other than the previous listings to fill in.

If individual Weblogs can personalize the appearance of their sites, this sort of thing should be a no-brainer for large operations with dedicated coding teams. It seems like an easy way to add personalized service, make each customer feel welcome, and avoid being written up in these sorts of articles. It also allows for more personalized gift/shopping suggestions, and creates additional demographic data about the site's customers.

So what say, fellas?

Update: Welcome Willisms readers--it's great to make the Carnival of the Classiness again! (Click here to find our first nominated post.)



Since 2002, News, Technology and Pop Culture, 24 Hours a Day, Live and in Stereo!

(And every Saturday on Sirius XM Satellite Radio.)

What They're Saying

"Happy anniversary--Ed Driscoll's blog is celebrating its second anniversary"--Joanne Jacobs, March 2004


Navigation
Weblog
Ed TV
Podcasts
Twitter Feed
Articles
Essays
Interviews
Links
About Me
FAQ
Photos

Home

Support the Site

Search

Archives
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002
May 2002
April 2002
March 2002

Etcetera


Bookmark Me!

Blogroll Me!

Steal This Button!

Syndicate this site (XML)
Podcasts Feed

AddThis Feed Button

AddThis Social Bookmark Button

youtube_logo.gif

Our Podcasts' Apple iTunes Page

Powered by
Movable Type 3.35

Site design by
Sekimori

tumblr site counter
Copyright © 2002-2008 Edward B. Driscoll, Jr. All Rights Reserved