Leave it to James Lileks, discussing the redesign of his employer, The Minneapolis Star-Tribune, to come up with the money quote:

You'll love it. Or not. You can't please everyone. I expect some of the youngsters will love it too, particularly after we unveil our new ad slogan for Gen Y:The Newspaper. A Viable Alternative to Staring Into Space.

I don’t think anybody knows where this is going. But it’s clear to anybody who has a sense of the future, and has gotten into the business of writing or reporting or opinion, that many things that were done pretty much the same way for that last 100 years -- in terms of words -- are undergoing a gigantic transition to something else.

Back in 1995, Bill Gates himself didn’t understand that the internet was the direction computing was going. This guy, who became the richest person the world had ever seen by inventing software, didn’t understand this, you know? And nobody does. My view is that any effort to figure out how to combine the internet with the act of gathering and processing and relaying info and opinion and analysis to people is very important.

The mayor of my own city, Michael Bloomberg, years ago invented a proprietary system for relaying bond prices to people, and now he is worth $9 billion and has a company that if sold would be worth $30 billion. None of that existed before. And until 1996, Matt Drudge was working at gift shop at CBS. That is what happens in a time of change. So getting in the game with citizen journalism, which Pajamas Media represents, provides one possibility. Thirty years from now, we may say ‘Can you believe 30 years ago there was a group of people called reporters, and they were hired by things called newspapers?’