Ed Driscoll.com Ed Driscoll.com
For Every Action a Reaction
By Ed Driscoll · April 27, 2005 09:14 AM · The New, New Journalism

As we wrote last week, the audience of America's "legacy media" is definitely getting greyer--just check all the ads for Geritol, Depends, Fix-O-Dent, Viagra, Levitra, et al. It's not your father's TV news--it's more like your grandfather's.

Where are the younger viewers going? Right here. Well, not all of them to us of course--but to the Internet as a whole:

The number of online adults who prefer the Internet as their main source of news has grown by over 35 percent in the last four years, at the expense of television and newspapers, a market research firm said Tuesday.

Currently, more than 26 percent of online adults prefer the Internet for national and international news, compared with 19 percent in 2001, JupiterResearch, a division of Jupitermedia Corp., said.

Consumer surveys also show that althought preferences grow for the Internet, the overall number of online adults using the medium for daily news has remained flat over the last few years, hovering around 50 percent, the research firm said. The number of online adults preferring to use the Internet for local news is also growing, but has yet to exceed 10 percent.

Driving the preference trend are young adults between the ages of 18 and 24. A third of this group prefers the Internet as their primary source of news, while 40 percent prefer TV and 10 percent newspapers.

In a recent column, George Will was all over the implications of that last figure.

Update: Glenn Reynolds' latest Tech Central Station column has some interesting and related thoughts on this topic.


News, Technology and Pop Culture, 24 Hours a Day, Live and in Stereo!

(And every Thursday on XM Satellite Radio.)

What They're Saying

"If you're looking to wrap your arms around the key points of the Long Tail theory, check out the new 15-minute podcast with Long Tail author Chris Anderson over at TCS Daily. During the conversation with TCS Daily columnist Ed Driscoll, Chris explains what the shift from mass markets to niche markets means for business organizations and gives various examples throughout history when a changing economic distribution system altered the relationship between "blockbusters" and niche products."--Fortune


Navigation
Weblog
Ed TV
Podcasts
Articles
Essays
Interviews
Links
About Me
FAQ
Photos

Home

Support the Site

Search



Archives
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002
May 2002
April 2002
March 2002

Etcetera


Bookmark Me!

Blogroll Me!

Steal This Button!

Syndicate this site (XML)
Podcasts Feed

AddThis Feed Button

AddThis Social Bookmark Button

Our Podcasts' Apple iTunes Page

Powered by
Movable Type 3.2

Site design by
Sekimori

Copyright © 2002-2008 Edward B. Driscoll, Jr. All Rights Reserved