Ed Driscoll.com Ed Driscoll.com
Blogosphere Check: A-OK
By Ed Driscoll · November 08, 2004 10:26 PM · The New, New Journalism

Howard Kurtz writes that it's time to "Let the Explaining Begin!", and includes a good explanation of the immediate post-election period:

Jonah Goldberg of National Review says, "There are three or four days after every election where the clay is still malleable and everyone wants to pound it before it hardens into conventional wisdom. There's this furious battle for everyone to impose their own meaning on the election returns." The less glamorous reality, he says, is that "Bush got more people to the polls and no one thought he could."
But what's really fascinating in Kurtz's column is the difference between how the two parties handled the press, which confirms a number of assumptions in the Blogosphere in the past few months:

Throughout the long season, journalists were viewed very differently by each campaign. The Bush team was a relentlessly disciplined outfit that excelled at returning phone calls but gave reporters little of the whispered sniping or backstage color on which the media thrive. The president did few interviews, in keeping with his record low number of televised news conferences, and advisers objected to fact-checking pieces by major news organizations. His operatives put out releases criticizing individual journalists. Vice President Cheney, who barred New York Times staffers from Air Force Two, called one Times report "outrageous" and said the press is "oftentimes lazy."

In the New Republic, Bush adviser Mark McKinnon likened the media to "dangerous zoo animals."

"We just didn't get the sense that the press was ever going to be our friends," McKinnon says in an interview. "We were not going to get more mileage out of going out to dinner with reporters, hanging out in bars and doing more schmoozing." Citing the botched CBS story on Bush's National Guard service and the Times report on missing Iraqi ammunition, McKinnon says they concluded "that we weren't going to get a lot of breaks."

The Kerry campaign was friendlier to reporters but, for months, more disorganized at responding to queries. Tensions simmered over the summer when the candidate went six weeks without answering questions from his traveling press corps. Endless pieces were written about strategy debates and power struggles within the campaign, often fueled by unnamed aides.

"There was a presumption from August on that Bush would win the election," says Joe Lockhart, one of several Clinton White House veterans hired for the final stretch. "And what comes with that perception is a different way of looking at the candidate and how you cover him. If you think Kerry is going to lose, then if three or four new people are brought in, the story will be written as a staff shakeup out of weakness, as opposed to a strong campaign adding new talent. He was treated as someone who was a long shot."

When Kerry spoke to a group, Lockhart says, he would be depicted as trying to compensate for lack of support. "It's very important in a campaign not to be perceived as a loser," he says.

Why was Kerry so friendly with the press? Because essentially, he was a press-built phenomenon. Kerry did little to change the perception that "from August on that Bush would win the election": his disastrous run-in with servicemen at a Wendy's in New York State (heck, that whole junket to Wendy's was a disaster for Kerry) immediately after the Democratic National Convention, his midnight rally in Ohio, followed by his hard tack to the left, et al.

But the press simply reported the incidents. With the exception of conservative Blogosphere devotees like Hugh Hewitt and Mark Steyn, there was little commentary that put the pieces together in a constructive way for potential voters.

On the other side of the aisle, one of the most perceptive articles about how President Bush and his inner circle approach the press was back in April. It was an article written by a fellow named Jay Rosen in a Weblog devoted to journalism criticism. It should be read alongside the long, detailed InstaPost that introduced many to it.

Once the press signaled very early on this year that it was going to play favorites--and really play them hard, it was very, very smart of Bush's team to simply ignore them, and end-run their messages past the legacy media. I don't know how much Bush and company could have predicted it, but it had the effect of absolutely driving the press mad, causing them to crank out absurdly biased piece after absurdly biased piece to the point where faked stuff like RatherGate started happening. Added all together with Michael Moore's Fahrenheit 9/11, the sheer weight of much of press' negative coverage simply canceled itself out in the public's eye.

Kurtz's article, and the Time and Newsweek pieces last week that described the inner workings of the Kerry campaign are significant in a real sense for the Blogosphere because they confirm that many of our intuitions--made on the fly during the campaign, and with little or no help from the commentators in the mainstream press, were absolutely correct. And it confirms the biggest sea change in journalism: while legacy media will continue to do the in-the-field reporting, because let's face it--that's what they've built their infrastructure up to do--the real commentary and opinion is going to come from the Blogosphere. In other words, you and I, the American public, armed with computers and cable modems. And the talent will rise to the top organically, without gatekeepers telling readers who they should like, and who they should avoid.

Comments

News, Technology and Pop Culture, 24 Hours a Day, Live and in Stereo!

(And every Wednesday on XM Satellite Radio.)

What They're Saying

"Ed Driscoll has been writing professionally since 1995, on topics ranging from technology to pop culture to politics. Sadly, he no longer wants his MTV."--The Weekly Standard.com


Navigation
Weblog
Ed TV
Podcasts
Articles
Essays
Interviews
Links
About Me
FAQ
Photos

Home

Support the Site

Search



Archives
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002
May 2002
April 2002
March 2002

Etcetera


Bookmark Me!

Blogroll Me!

Steal This Button!

Syndicate this site (XML)
Podcasts Feed

AddThis Feed Button

AddThis Social Bookmark Button

Our Podcasts' Apple iTunes Page

Powered by
Movable Type 3.2

Site design by
Sekimori

Copyright © 2002-2008 Edward B. Driscoll, Jr. All Rights Reserved